Lolly
Building marketing software to enhance connections between influencers and brands.
Building marketing software to enhance connections between influencers and brands.
Leading the development of innovative marketing software, resulting in significant customer acquisition, successful fundraising, and meaningful connections between influencers and brands.
📋 Overview
Lolly, a newly formed startup, aimed to revolutionize influencer marketing. I led the development of multiple products, including an influencer marketing platform with four key sections: influencer search, outreach, campaign management, and reporting. Additionally, I contributed to an AI optimizing tool for social media ad campaigns.
👩💻 Scope
At Lolly, my role involved scoping out and leading the development of the influencer marketing platform. I collaborated with stakeholders to define the platform's features and functionality, ensuring that it met the needs of our clients. I also contributed to the development of an AI optimizing tool for social media ad campaigns.
Role and responsibilities
👷 My role
As a Software Developer and Product Manager at Lolly, I played a pivotal role in scoping out and leading the development of the influencer marketing platform. I collaborated closely with the existing customers, ensuring that the platform met the needs of our clients and was delivered on time and within budget. I also contributed to the development of an AI optimizing tool for social media ad campaigns.
⚽ Team collaboration
Building the team at Lolly was a significant accomplishment. I led the hiring process and grew the team from scratch, ensuring that each new member shared our beliefs and objectives. This cohesive team dynamic was crucial in delivering high-quality products and driving the company’s success.
Outcome
🤗 Key Accomplishments
During my time at Lolly, we achieved significant milestones, including acquiring 50 paying customers and facilitating over 1,000 connections between influencers and brands. We also led the company into a successful fundraising round, demonstrating the value and potential of our platform. Our customers were extremely satisfied with the platform, contributing to our growth and success.
🥇 Impact
Our work at Lolly had a profound impact on the influencer marketing industry. We helped brands connect with over 1 million influencers on the platform and facilitated meaningful connections that led to successful marketing campaigns. Our platform also contributed to the growth of influencer marketing as a viable marketing strategy the brands we worked with.